Resource hub

Toolkits crafted for marketing teams in Portugal

Download strategic canvases, campaign templates, and measurement frameworks to accelerate execution. Each resource reflects the realities of Portuguese markets and regulations.

Marketing resources and analytics dashboards on a desk
Featured toolkits

Practical guides to activate immediately

2025 Integrated Campaign Planner

Step-by-step planner covering demand generation, brand storytelling, and omnichannel activation built for Portuguese audiences.

Format: Google Sheets & Notion template Includes: Budget tracker, OKR alignment, stakeholder map Updated: November 2024
Request access

Portuguese Customer Insight Playbook

Research frameworks, interview guides, and analysis templates to uncover motivations across regions from Lisbon to Madeira.

Format: PDF & Miro board Topics: Persona building, journey mapping, cultural cues Updated: September 2024
Request access

Marketing Analytics Governance Checklist

Ensure compliance and data quality across campaigns. Includes GDPR considerations specific to Portuguese operations.

Format: Checklist & playbook Includes: Consent management, dashboard QA, reporting cadence Updated: October 2024
Request access
Resource bundles

Curated bundles for specific goals

  • Brand Elevation Bundle: Messaging matrix, content distribution templates, and design system checklist.
  • Demand Engine Bundle: Funnel diagnostics, channel test cards, and sales enablement scripts.
  • Retention Growth Bundle: Lifecycle campaigns, community engagement scorecards, and success metrics.

Each bundle includes facilitator notes for team workshops, ensuring your marketing, customer success, and product peers operate from a shared blueprint.

How to access

Our resources are available to programme alumni and partner organisations. New teams can gain access by completing a short discovery session where we align assets with your goals.

  • Step 1: Schedule a resource briefing
  • Step 2: Define objectives and required templates
  • Step 3: Receive customised toolkit recommendations
    • Book a resource briefing
    Community exchange

    Knowledge sharing from Portuguese marketers

    Lisbon Growth Collective

    Monthly roundtable where marketing leaders from healthcare, fintech, and tourism share campaign learnings.

    Next session: 18 December 2024 Format: Hybrid (Lisbon & virtual)

    Porto Creative Studio

    A quarterly creative lab exploring storytelling tactics rooted in northern Portugal’s cultural dynamics.

    Next session: February 2025 Focus: Brand experiences & experiential marketing

    Marketing Ops Guild

    Slack community connecting operations managers, automation specialists, and analysts to share best practices.

    Access: Invite-only for course participants Channels: Martech, reporting, experimentation