Our story

We exist to elevate marketing leaders across Portugal

Stoopeqohl was founded by marketers, educators, and strategists who believe Portugal’s creative energy deserves world-class enablement and mentorship.

Stoopeqohl team members collaborating during a planning session
Our mission

Empower marketing teams to deliver customer value with confidence

We connect Portugal’s marketing talent with strategic education, peer learning, and expert guidance. From first-time managers to seasoned CMOs, our programmes craft enduring capabilities.

  • Champion marketing as a strategic growth driver
  • Equip teams to operate with empathy, agility, and rigour
  • Build community-led learning anchored in Portuguese realities
Our values
  • Curiosity: We embrace experimentation and continuous learning.
  • Integrity: We respect privacy, regulations, and ethical marketing practices.
  • Collaboration: We co-create with clients, partners, and community members.
  • Impact: We measure success through tangible business and customer outcomes.

We believe marketing excellence blends creativity with data fluency, and we build programs that unite both disciplines.

Leadership

Guided by cross-disciplinary experts

Portrait of Catarina Almeida, Managing Director

Catarina Almeida

Managing Director · Former global marketing leader for a Lisbon-based tech scale-up. Built revenue marketing engines spanning Iberia and France.

Portrait of Miguel Ferreira, Head of Strategy

Miguel Ferreira

Head of Strategy · Served as agency strategist for hospitality, tourism, and cultural sectors in Portugal. Specialises in brand positioning and experience design.

Portrait of Sofia Ramos, Director of Learning Design

Sofia Ramos

Director of Learning Design · Former lecturer at University of Porto, expert in adult learning, curriculum design, and capability frameworks.

Impact themes

What keeps us energised

We focus on three pillars that move marketing forward across Portugal:

  • Capability maturity: Defining how teams scale operations across regions.
  • Innovation readiness: Helping marketers test and adopt new channels responsibly.
  • Community progress: Building networks that encourage peer learning and talent mobility.
Sustainability & inclusion

We are committed to inclusive content, gender-balanced cohorts, and sustainability practices that reduce travel footprint through hybrid delivery.

“Stoopeqohl creates an environment where every voice is heard. Their inclusive design has reshaped how our organisation collaborates.”

— Client feedback, national non-profit marketing director